About Us

TerraRad Tech –
Our parent company

Our parent company is a Swiss company and a spinoff from the Swiss Federal Institute for Forest Snow and Landscape Research (WSL) within the domain of ETH-Zürich. Our company arose out of research in earth observation and remote sensing.

TerraRad uses a sensing technology known as a passive microwave radiometer which is most frequently seen aboard satellites. Our products include our sensor and a Software as a Service app based package for delivering actionable information via moisture maps. We offer drone- (UAV), vehicle-, and ground-based systems. Our systems are used in five continents from the Amazon to Antarctica, for a wide range of sensing needs.

Distribution Partner
ASB taskTracker

ASB taskTracker is our exclusive distributor in the Turf Industry for the United States, Canada, Caribbean Islands, Bermuda, Australia, New Zealand, Singapore, the UK, and France. ASB taskTracker is a SaaS platform which assists professionals in the turf industry with their daily operations and budget management.
With features such as automated labor tracking, task assignment, equipment management, course conditions monitoring, chemical management, safety protocols and reporting capabilities, it provides invaluable insights into how money is being spent without adding to the workload of its users.

The idea for taskTracker originated when Gerald Flaherty, CGCS (Certified Golf Course Superintendent) at The Valley Club in Sun Valley, Idaho, faced a question from his Board about high maintenance costs, when compared to a nearby course with fewer employees. Realizing the need for detailed information and a way to track labor effectively, Gerald collaborated with Jaime Sharp, PGA golf professional, to develop the first iteration of taskTracker’s web-based SaaS program.

taskTracker has evolved into a comprehensive, indispensable solution for turf industry professionals, providing seamless data collection and robust analytics via an intuitive, flexible user interface to more than 1,200 courses worldwide

Our Vision

There is a tremendous amount of work that goes into making a golf course beautiful. Our job is to make things easier for those who make things work.

Our Mission

Working to create synergies between people and the planet’s finite natural resources.

Our Approach

Mapping soil moisture to support peak playing conditions and resource efficiency. Easy to install, easy to operate, easy to understand.

The Team

The TerraRad team stems from Zurich, Switzerland with a diverse combination of team members all over the world including business professionals, hardware engineers, and software developers.

Management

Derek Houtz
CEO

Robert Sedin
COO

Lars Horvath
CTO

Stefan Kammerlander
CFO